Presentation excercise looking into a target market of 16-23 year olds

Title and Masthead

'The now' : As the audience is 16- 23 we thought young people would listen to current music so ' NOW' relates to this. The masthead will be in red so it stands out and appeals to both sex's.

Cover Image

It will be a band very much like Kings of Leon and will not be posed, good fun image, action shot, messing around, use of inflatable instruments to add fun factor and to show its not serious but also an interesting image.

An article to feature in magazine

' On tour with (coverband)' it will be a personal interview so readers feel involved, lots of laughter and informal language. It will begin : As we knock on the foor of room 101 all we can hear is the blaring music, cracking of bottle opening and deep chuggings of cigarettes.

Regular Features

' Whats NOW?' basically a summary of this week n music e.g new artists, gigs and gossip. A different band each week will give fashion advice as this age group tend to follow musicians fashion and they feel connected to the band.

For our final product we must produce a contents page, front cover and a double page spread for a new music magazine. In this task i was in a pair we shared some ideas but both made out own final pieces but researched togther and gave ideas to each other.

Magazine Editorial meeting and presentation

Who is the target audience for your magazine?

Our magazine is aimed at a target audience of late teens – mid twenties. Our magazine is a unisex magazine based around music lovers who want to keep up to date with the latest trends. It will also cover all genres even Dubstep and remix albums etc.  We decided on this audience as we believe there is nothing out there like this apart from on the Internet. These music genres are growing and this age group are always wanted to keep up to date and that is what Xclusive! provide.

How does music fit into their lives?

·         Music is a major part of their lives as its around them all the time and forms the majority of   conversation between young people.

·         A lot of artists are aimed at this age group so they get into music.

·         Parties and clubbing.

·         Friends influence the music they listen to, widens their knowledge.

·         It is well respected to have good music taste.

·         Emotional age, music helps us through bad times and events.

 

Needs of our target market:

•  Good quality interesting humorous interviews, that keep readers interested.

• Competitions providing relevant prizes e.g ipods, laptops.
• Stories they can relate to. Whats new? for example, new bands,fashion, gig guides,festivals.
• Action shots, interesting images.
• Variety of genres
• Promoting new music
• Bright,vibrant colour scheme relating to raving, clubbing scene.

Preliminary Task

Our preliminary task was to use DTP and an image manipulation program, produce the front page of a new school/college magazine feauturing a photograph of student in medium close up plus some approximatley laid out text and a masthead.

Research into target market of school magazine

What type of articles go into a school magazine?

• Former pupils section
• Science
• Fashion (sixth form)
• Charity
• Sport
• School Trips
• Sucess stories
• School council
• Outside activites
• Music/Art

Who is the audience/or consumers?
Students aged 11-18 ( Year 7 - Sixth form)

Who writes and edits the magazine?
There could be a commitee for the magazine so it is run by students as they know what is wanted in a magazine for this age range. Also certain teachers could help out with the editing as some students maybe be younger.

This presentation was presented to the class and it is describing the choices made in out first draft:

Presentation of first draft

This is an image of the first draft:

•  Choice of image - the image is a sixth form student who has recently made a discovery for the archeology group hence the skull in the image. A bright background stands out and draws in readers.
• Font- The masthead is really eye catching as its bold and the white text really stands out against the re background. The star forming part of the exclamation mark adds character to the masthead. All font is white so it is clear and easily read over images.
• Title- 'Get 2 know!' this appeals to the target audience of 11-18 year olds as it uses abbreviations and is quick and catchy to pronounce. Also it can easily moved to other products.
• Features- All of the images are related to stories in the magazine as you can see from the sceince based image on the front cover then the image of head boy. They will lure in people as the images are interesting and stand out.
• Plans for context page- We follow out colour scheme throguht o this page. We will also include all stories,quizzes and news which will be laid out into sections by colour co ordination this will make pages easy to find and easier to pick the pages you are interested in.

Final Version of School Magazine

Contents Page