Presentation excercise looking into a target market of 16-23 year olds

Title and Masthead

'The now' : As the audience is 16- 23 we thought young people would listen to current music so ' NOW' relates to this. The masthead will be in red so it stands out and appeals to both sex's.

Cover Image

It will be a band very much like Kings of Leon and will not be posed, good fun image, action shot, messing around, use of inflatable instruments to add fun factor and to show its not serious but also an interesting image.

An article to feature in magazine

' On tour with (coverband)' it will be a personal interview so readers feel involved, lots of laughter and informal language. It will begin : As we knock on the foor of room 101 all we can hear is the blaring music, cracking of bottle opening and deep chuggings of cigarettes.

Regular Features

' Whats NOW?' basically a summary of this week n music e.g new artists, gigs and gossip. A different band each week will give fashion advice as this age group tend to follow musicians fashion and they feel connected to the band.

For our final product we must produce a contents page, front cover and a double page spread for a new music magazine. In this task i was in a pair we shared some ideas but both made out own final pieces but researched togther and gave ideas to each other.

Magazine Editorial meeting and presentation

Who is the target audience for your magazine?

Our magazine is aimed at a target audience of late teens – mid twenties. Our magazine is a unisex magazine based around music lovers who want to keep up to date with the latest trends. It will also cover all genres even Dubstep and remix albums etc.  We decided on this audience as we believe there is nothing out there like this apart from on the Internet. These music genres are growing and this age group are always wanted to keep up to date and that is what Xclusive! provide.

How does music fit into their lives?

·         Music is a major part of their lives as its around them all the time and forms the majority of   conversation between young people.

·         A lot of artists are aimed at this age group so they get into music.

·         Parties and clubbing.

·         Friends influence the music they listen to, widens their knowledge.

·         It is well respected to have good music taste.

·         Emotional age, music helps us through bad times and events.

 

Needs of our target market:

•  Good quality interesting humorous interviews, that keep readers interested.

• Competitions providing relevant prizes e.g ipods, laptops.
• Stories they can relate to. Whats new? for example, new bands,fashion, gig guides,festivals.
• Action shots, interesting images.
• Variety of genres
• Promoting new music
• Bright,vibrant colour scheme relating to raving, clubbing scene.