Tuesday, 25 January 2011

Question 3

What kind of media institution might distribute your media product and why?
I believe IPC media would ditribute my magazine as they already produce music magazines such as : NME and UN cut. Both of these magazines have different target markets as NME is based on chart music and pop/rock groups and Uncut is aimed at an older audience as it features bands which are no longer in the charts but are still widely listened to.
As Xclusive! is aimed at new artists and promotes different genres of music i believe there is defiantly a place in the market. IPC media would see this as a good opportunity as they don't have anything like this as yet.
  I also researched Bauer media as i was aware they already produced the majority of magazines on the shelf 3 of which being music magazines such as Mojo, Kerrang! and Q. They also own a lot of radio stations so their music background is very good. However as they already have a lot of successful magazines i don't  think they would look for another, although my magazine is very different to the ones they already own.

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