Rave magazine base there magazine for an online target audience ages 18 - 28. They follow a changing colour scheme based around a raving scene so fluorescent greens, blues and pinks. Their magazine is based around new artists which are ready to be discovered.
The blue masthead against the black background is very effective. The logo is simple but with such a bright colour it really catches the eye and people will relate the colour to the name of the magazine.
The image also works really effectively as the band are placed on a plain background and have their eyes on the reader which puts across the message that they are the next big thing and it makes them look important.
The boxes at the bottom of the page are in a colour which match the masthead to not to many colours are used and to keep a simple image but they work well as the blue stands out over the image and your eye is drawn to read under the photo. The image which overlaps the boxes works really well as it is not in a box but overlaps the main image. There is little text to go with the images just simply the artists name which is much more efffective than block text. It also makes you want to read more and find out what the magazine offer.
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